Norm Gorin - Vice President of Behavioral Health Innovation

Mr. Gorin is Vice President of Behavioral Health Innovation and an accomplished, hands-on executive with more than 30 years of success leading strategic, operational and cultural transformations. Among his notable roles, Mr. Gorin co-founded and served as CEO of Instinct Health Science, Inc., an early-stage company committed to reducing workplace health costs through an effective science-based weight loss intervention. He has been actively engaged in community service through his roles as Chair of the North-South Rail Link Steering Committee and Co-Chair of the Deval Patrick committee, supporting the Governor’s successful election campaigns.

Previously, Mr. Gorin held several executive and senior-level positions with Analysis Group, Inc., Avant Immunotherapeutics, Inc., Sotheby’s, Inc., and Citicorp’s FISG and Merchant Banking Groups.

He is an advisory board member of MedScience, a board member of SpiritSeries and a member of the Board of Overseers at the Museum of Science. Prior board appointments include membership on the Board of Directors of Analysis Group, Inc., The Alliance for Business Leaders, Fire Control Instruments, Inc., Becket-Chimney Corners Y, the Board of Advisors of Jewish Family and Children Services, and the New England Committee NAACP Legal and Educational Defense Fund.

Mr. Gorin holds an MBA from the Wharton School at the University of Pennsylvania and Bachelor of Arts from Harvard University.

Jill Buchanan – Director of Marketing and Communications

As a marketing, communications and development professional for nearly 20 years, Jill Buchanan offers leadership in strategic positioning and planning, along with extensive experience in implementing and analyzing every aspect of organizational management for large and small institutions. Her management skills are enhanced by an integrated marketing approach and technical skills in a variety of marketing platforms and applications. Jill also loves putting creativity to work towards a mission that matters, and is thrilled to be part of the important work that SMH contributes to mental health.