College participation is imperative for a successful National Depression Screening Day®, but without an engaged student body, the effort lies flat. Close to 600 schools participated in this year’s NDSD and because of the creative energy and resourceful thinking of college counselors and health center staff, many schools saw an increase in student interest and screening numbers.
“We did a ton of promotion. You name it, we probably did it,” says Leonard Carter of the University of Virginia.
Appeal to the Masses
Free cupcakes, campus flyers, stress balls, classroom visits, and popcorn machines: NDSD 2010 saw it all!
“The event was a success. There was a constant flow of students coming to our tables to get screened,” says Shilpa Chode, of UC San Diego. “The Krispy Kreme donuts and stress balls were also a great incentive to attract students. We spread awareness and helped reduce stigma through this event.”
Numerous schools reported using candy, snacks, and prizes as an effective method in promoting their event. Campus counseling centers also reported a positive response to labeling their event as a “mood” or “stress” test rather than a depression screening, as the revised labeling made it more approachable for students.
Location. Location. Location.
The screening location was an additional factor. Rather than setting up in remote areas of campus, successful facilitators utilized high-traffic areas like cafeterias and student unions to draw in students on their way to class. Posters, emails, and social media kept students informed of the event and can continue to advertise online screenings as the school year continues.
“We had a much higher participation rate than we have ever had—we think this is due to offering an additional site in the student center and having a student sit at the screening site,” says Kathy Miles, director of counseling services at Centre College. “We also increased the value of a drawing that all participants were eligible for.”
Media Takes Notice
As thousands of students across the country logged on or dropped in for a screening, the media was taking note. National Depression Screening Day was featured in hundreds of publications nationwide. Many schools reached out to local newspapers and television stations, and were featured in interviews, articles, and blogs. College screenings generated some of the highest media interest for NDSD.
The importance of screening for mental illness is never limited to one day. As in-person screening event numbers are tallied, online screenings will continue, year-round. Each school that utilizes Screening for Mental Health’s online screening can customize their online module with their logo, school colors, and a personalized welcome and referral message, directing users to the appropriate treatment resources. Online screenings make it possible to keep the momentum of National Depression Screening Day alive, 365 days a year.